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CASE STUDY

How Exos Elevated Executive Performance at a Leading Firm
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THE CHALLENGE

Solving the Silent Threat to Executive Effectiveness

An international financial services firm needed to help its Managing Directors thrive under pressure. Despite offering a robust executive medical program, leaders were struggling. Stress regulation was inconsistent. Recovery habits were weak. And sustaining peak performance in a high-stakes environment was becoming harder.

This wasn’t just a wellness issue. It was a leadership capacity issue.

The firm sought a solution that would complement its existing medical offerings while targeting executive energy, composure, and focus through personalized, evidence-based coaching.
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THE SOLUTION

Exos coaching helped this leading financial firm unlock the full potential of its leaders

To explore a new model of leadership development, the firm partnered with Exos to pilot an eight-week High-Performance Executive Coaching (HPEC) program.

Each participant was matched with an Exos coach who combined science-backed strategy with daily, habit-focused guidance. The experience moved beyond general wellness by embedding performance coaching into leaders’ real work rhythms. Coaches equipped leaders with tools to regulate stress, optimize energy levels, and show up at their best when it mattered most.

What made the difference? Real-time behavior change.

Leaders began applying Exos principles immediately — from setting clearer goals, to navigating tense conversations with greater control. Coaching helped transform insight into action, creating space for sustained clarity, resilience, and strategic thinking.
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A Custom-Built, Scalable Model

Exos doesn’t do cookie-cutter employee engagement solutions. Each of our programs is personalized to our clients’ unique needs, and they go far beyond just the fitness center. 
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Standardized Wellness Programs

Through rapidly changing eras including COVID-19, Exos consistently rolled out group fitness, nutritional support, mental well-being, and virtual employee engagement solutions to meet the evolving needs of employees. During Pfizer’s COVID-19 vaccination program, Exos teams supported operations by checking in employees and leading movement sessions in line.

Strategic Design & Build Services

Our world-class space design and development team designed and built six new facilities and renovated six existing ones across the U.S. This included redeploying $300,000 in exercise equipment assets, obtained through acquisitions, to generate significant cost savings and upgrade Pfizer’s portfolio of workplace amenities.

Service Request Platform

Exos implemented an online service request system to support streamlined coordination of Recharge Breaks and other wellness offerings. This platform has supported global program delivery across Pfizer's workforce.

Global Hybrid Expansion

Exos virtual coaching gave Pfizer employees across the globe access to wellness programming, regardless of location or remote status.

Centralized Management

Exos implemented a unified standard operating model across 14 locations to ensure a consistent member experience. This included revenue/expense management, programming, staffing, and data tracking.

Recharge Breaks Deployment

As of January 2025, Exos officially deployed the three standard Recharge Break formats (for energy, creativity, or calm) across Pfizer. These sessions are delivered by both on-site and virtual coaches. To date, the team has completed 198 sessions with a total attendance of 8,255.

Data-Driven Efficiencies

Our team implemented Net Promoter Score (NPS) tracking, utilization data, and outcome monitoring to continually measure impact and improve how we serve each member.
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CAPABILITIES DEPLOYED
THE RESULTS

When Executive Coaching Drives Results

This pilot proved the power of moving executive coaching beyond awareness into application. Leaders didn’t just feel better—they performed better.

The firm saw firsthand how integrating human performance science into coaching can elevate leadership at scale. Participants reported sharper focus, greater resilience under pressure, and improved ability to navigate complex problem-solving.

Beyond performance gains at work, leaders also saw personal benefits. They increased exercise consistency, improved recovery, and built habits that supported sustained energy and clarity throughout the day.

Over just 8 weeks:
85%

of invited Managing Directors participated.

594

total coaching touch points were logged.

54

engagements per active user, on average.

28.4%

average improvement in reported energy.

9.2%

improvement in mood ratings.

22.1%

median improvement in leadership performance qualities — 3x the standard benchmark.

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Fitness Center Management

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Centralized Operations

programming

Hybrid Programming

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Virtual Coaching

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Group Exercise

nutrition

Nutrition & Wellness Integration

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Space Design & Renovation

training

Personal Training

massage

Massage Therapy

recreation

Recreation Management

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Nutrition Consults

meal-plan

Meal Planning

coaching

One-on-one Coaching

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Exos App

Results

Consistent quality, scaled delivery, and versatile impact.

63 NPS

vs. industry average of 26

14

centrally-operated fitness centers, expanded from 3 since 2000.

71,000+

global Pfizer employees served by Exos virtual coaching across 45 countries

8,200+

employees engaged through Recharge Breaks alone

11,000+

skin cancer screenings completed

26

melanoma cases detected

“My self-control feels much stickier now, especially in meetings where I used to struggle. I’m able to pause instead of react.”

“One of my team members even asked to join my group because she wanted to work with me—that’s never happened before. These small changes have made a big difference in how I lead.”

Elevate Leadership. Sustain Performance.

Explore what’s possible with human performance coaching for your executives.